Legal

Code of Conduct

Updated 2025

1. Our commitment

Approach believes ethics are non-negotiable. This Code guides the expected behavior of employees, leaders and partners in every interaction.

2. Integrity and transparency

We act honestly in relationships with clients, media, suppliers and society. Confidential information is protected and conflicts of interest must be disclosed.

3. Respect and diversity

We foster a safe, inclusive environment free from harassment or discrimination of any kind. We value a plurality of voices and experiences.

4. Quality and responsibility

We pursue excellence in delivery, with responsibility for communications impacts, including sustainability and reputation topics.

5. Use of information and technology

Client and internal data must be handled securely. Digital and AI tools are used with judgment, human oversight and respect for privacy.

6. Conduct channel

Situations that violate this Code should be reported through appropriate internal channels. Retaliation against those who report in good faith is not tolerated.