Group

We connect brands to what truly matters: people

For nearly 30 years, Grupo Approach has operated as an integrated ecosystem of communications, reputation, culture and sustainability. We bring together companies and specialists in corporate communications, media relations, advertising, internal communications, digital, influencer marketing, data, ESG and sustainability to create complete, tailored solutions. With presence in Rio de Janeiro, São Paulo, Brasília and Minas Gerais, we have delivered projects for more than 5,000 clients. Our multidisciplinary approach combines knowledge, creativity and strategy to strengthen reputations, build relevance and create value for companies, people and society.

Mission

To be the strategic partner that uses communications as a tool for transformation — for your business and for the world.

Vision

A future where companies, causes and purpose connect to generate lasting positive impact on society.

Values

What guides every delivery

These are the principles that guide every delivery and relationship.

Excellence that evolves

We have nearly 30 years of history and awards, but our passion is to get better every day. We listen, reinvent ourselves and relentlessly pursue quality.

Real impact on society

We dedicate our talent to causes that matter. Through our Juntos unit, we help clients lead by example in sustainability and social impact.

Ethics are non-negotiable

We act with transparency and responsibility in everything we do. Our Code of Conduct is the foundation of every project and partnership.

Innovation in practice

Communications move fast. That’s why we constantly test and apply the most creative, effective solutions to engage our clients’ audiences.

Team

Leadership

Beth Garcia

CEOBeth Garcia is founder and CEO of Approach. She leads the group’s growth strategy, with a focus on culture, innovation, national and international expansion, new business development and strategic partnerships — while preserving the boutique service essence that defines the agency’s journey.

Germana Costa Moura

Partner & DirectorResponsible for corporate and custom solutions, Germana works across industries and organizations of all sizes, implementing communications strategies, crisis management and sustainability.

Tatiana Coura

Partner & DirectorA journalist with 25 years of experience in newsrooms and corporate communications. At Approach she runs operations in São Paulo, Rio de Janeiro and Belo Horizonte, and leads integrated communications and juntos 360, the agency’s ESG practice.

Fabiana Guimarães

Partner & DirectorHead of the agency’s Public Relations pillar, Fabiana has more than 20 years of experience in major events and multi-sector projects. Leading press office expansion, she drives strategic and innovative initiatives.

Paulo Castro

NextJor PartnerAn advertising professional with more than 30 years of experience for leading national and international brands in Brazil and abroad. Multiple-time Advertising Professional of the Year, with top awards in Brazil and worldwide.

Our commitment is to go further. We listen deeply. We connect with purpose. We create narratives that move brands, ideas and people.

Awards

Great ideas leave a mark. And earn recognition.

Approach projects are awarded in Brazil and worldwide for turning ideas into creative, strategic, innovative communications that drive impact.

Want to join the team?

We are a team of more than 300 professionals bringing together diverse talent, experience and specialties in communications. We work collaboratively to develop strategies, create solutions and deliver results for major brands. If you are looking for a career in communications, advertising, PR, digital, ESG, data or influencer marketing, join Grupo Approach.

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