Internal Communications
Culture moves when the message truly lands.
Direta is the group’s arm specialized in internal communications, employer branding and organizational culture. We create strategies and channels that align leaders and teams, engage internal communities and turn purpose into everyday work experience.
From HR to strategy
Internal communications as a business lever — not only newsletters and posters.
Living employer brand
The employer brand the market sees is the same one the team feels.
Change with people
Transformations, M&A and new work models with listening and clarity.
What we do
Deliverables that move the business
Internal communications strategy
Channel diagnosis, employee journey and integrated annual plan.
Employer branding
Employee value proposition, career narratives and market presence.
Engagement campaigns
Culture, health, safety, diversity and recognition campaigns.
Leadership communications
Scripts, town halls, cascades and manager-as-multiplier training.
Change management
Narrative and rituals for complex organizational transformations.
Content and channels
Intranets, apps, internal podcasts, video and editorial people actually read.
How we work
From diagnosis to impact
01
Organizational listening
Surveys, interviews and a map of noise and opportunities.
02
Message architecture
Culture pillars, tone of voice and the role of each channel.
03
Day-to-day activation
Campaigns, leadership rituals and continuous content.
04
Climate and reach measurement
Engagement, adoption and feedback indicators to iterate.
What you walk away with
Stronger alignment between strategy and the front line
Coherent employer brand inside and out
Leaders more confident in communications
Channels with real audiences, not noise
Tell us about your challenge
Share the context. We’ll match the right expertise — or the full integrated team.