Seekers
Inteligencia y operaciones de marca en la era de la IA — del diagnóstico a la activación.
Seekers es la plataforma SaaS del ecosistema Approach para equipos de marketing, comunicación, PR y agencias. No es solo CRM ni solo listening: es un sistema operativo que une escucha (prensa, social, SEO y percepción en IA generativa), entendimiento (diagnósticos y scores), decisión (War Room y briefings), activación (creatividad, PR, influencers, campañas) y medición — con el Seekers Health Index (SHI) como norte de salud de marca.
SHI — a C-level score
The Seekers Health Index (0–100) aggregates press (IRCC), social, SEO and AIO Brand Perception — how the brand appears in generative AI answers.
Listen → decide → activate
Beyond the funnel: from real-time listening to War Room, from diagnosis to creativity at scale and native PR on one platform.
Agency OS and Brand OS
Agency mode (CRM, funnels, multi-client, influencers, FluxoBase, teams) and brand mode (intelligence, reputation, creativity and diagnostics) in the same product.
Qué hacemos
Entregas que mueven el negocio
Intelligence & reputation
Clippings, IRCC, sentiment, AI-analyzed news trends, SHI, AIO Brand Perception, reputation themes and stakeholders.
War Room & crises
Real-time monitoring with terms, contexts, alerts and report generation — brand protection under pressure.
Digital Diagnostics
Deep social and website audits (technical, SEO, performance, security and AI-optimization) in minutes, not weeks.
Native PR & media relations
Press Advisory: outlets, journalists, materials, agendas, public press releases and automatic clipping analysis.
Social, influencers & branded content
Multi-platform metrics, listening, community, creator discovery and management, actions and branded content.
Creativity at scale
Creative Studio, KV/text deployment, brand adherence, Infinite Canvas and agents that keep guidelines consistent at scale.
SeekersLM & research
RAG notebooks with citations, Podcast LM, AI persona focus groups, surveys, SEO and multi-step agentic research.
Operations, CRM & FluxoBase
Campaigns, briefings, full CRM, funnels, email and FluxoBase (projects, pipelines, tasks) — the productivity OS for agencies and brand teams.
Cómo trabajamos
Del diagnóstico al impacto
01
Listen
Press, social, SEO, trends and generative-AI perception enter the same radar.
02
Understand
Diagnostics, SHI, clippings and analysis turn noise into business priority.
03
Decide and activate
War Room, briefings, creative, PR, influencers and campaigns leave the same intelligence base.
04
Measure and protect
Health score, crisis alerts, outcomes and a continuous improvement routine.
Lo que te llevas
Unified view of brand health (press + social + SEO + AI)
Faster crisis response with integrated War Room and PR
Diagnostics and research that used to take weeks, in short cycles
Consistent creativity and execution with brand guidelines
Agencies and brands running multi-client or in-house on one stack
Ecosistema
Otros brazos que se conectan
Cuéntanos tu desafío
Cuéntanos el contexto. Encajamos la expertise correcta del grupo — o el equipo integrado completo.